Spell is in the business of International media acquisitions, content licensing and distribution in established and emerging markets.
We specialize in licensed film and television content distribution and have evolved from packaged entertainment product distribution to digital content distribution. Our expertise include set-up and management of OTT platforms, Video-on-Demand service including TVOD, SVOD, Electronic Sell-Thru (EST), AVOD and live streaming of TV channels on TV, web and mobile devices. We also provide B2B content aggregation services to major telcos globally.
Spell started content distribution business more than 12 years ago as Exclusive Licensee of major Hollywood and International Studios namely, 20th Century Fox, MGM, Sony Pictures, Warner Bros, Eros International and 9X Media. Our licensed territories included several emerging markets such as India, Pakistan and other South Asian countries.
Spell pioneered legit content distribution in emerging markets such as launching Pakistan’s first licensed TVOD streaming service, aggregating licensed content to third parties and establishing pro-legit packaged content distribution in fresh markets.
Spell’s effort to pro-legit transform emerging markets was recognized by major Hollywood Studios with “Best Marketing Initiative Award” in Asia-Pacific Region by 20th Century Fox.
Spell has now scaled to a U.S. business. We are launching a brand new streaming service in North America featuring latest Hollywood movies and TV shows dubbed in several preferred languages in addition to original language. With a deep insight into ESL (English as Secondary Language) consumer audience and more than a decade of film distribution as our core business, we aim to define disruption in the existing digital streaming landscape in North America.
Dr. Saqib Rathore
Founder & CEO
A digital media pioneer, Saqib spent 12+ years as an exclusive licensee of major Hollywood Studios namely 20th Century Fox, MGM, Sony Pictures, and Warner Bros in several emerging markets for packaged and digital content distribution. His efforts were recognized by 20th Century Fox with its Best Marketing Initiative Award for the Asia-Pacific Region.
Co-Founder & COO
David is a 15-year Microsoft sales & product marketing veteran and 10-year serial entrepreneur. He has built new markets, managed lean teams, raised capital, and launched over 20 product/services. David is winner of The Founders Showcase in Silicon Valley and a founder of a 500 Startups portfolio company (eVenues.com).
VP Content & Programming
Former Vice President STAR TV (Asia); Executive VP Turner Entertainment Networks Asia; and GM MSN Asia, Celia brings a rich experience to manage Spell’s content acquisition, curation and programming strategy for English and non-English content focusing on multicultural target audience in North America.
President @T-Series (India), a Bloomberg 50 Company and India’s largest music label, film Studio, and #1 subscribed channel on YouTube with 120M subscribers.
Senior International media executive and a former EVP & President @Time Inc. International and Turner Broadcasting Asia/Pacific (Hong Kong).
Former SVP @Fisher Communications (Sinclair). Co-Founder & COO of Transform Media (Seattle).
Former VP International Marketing @NBCUniversal; Global Dir of Mktg @Reuters; Head of Mktg Asia Pacific @BBC World; Dir of Mktg @CNN.
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